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Marketing faculty

Dr. Shiv Ratan Agrawal

Dr. Shiv Ratan Agarwal is an Associate Professor in the Marketing area at NTPC School of Business (NSB), Noida. Overall, he has around 12 years of teaching and 3 years of industry experience. Before joining NSB, he worked at ICFAI Business School, Hyderabad and IIM, Bangalore. He has obtained his Ph.D. in Management from Maulana Azad National Institute of Technology, Bhopal (MP) as a full-time research scholar. He qualified NET examination in Management from UGC. He teaches Marketing Management, Marketing Research, Services Marketing and Brand Management. His research interests are in services marketing, customer relationship management, text mining and sentiment analysis. He has several international publications published in ABDC, SSCI, SCI and Scopus indexed journals. Importantly, he has 6 research papers published in A-category journals as per ABDC journal list.

ACADEMIC AFFILIATIONS

  • Associate Professor – NTPC School of Business (NSB), Noida
  • Associate Professor – ICFAI Business School, Hyderabad
  • Assistant Professor – ICFAI Business School, Hyderabad
  • Assistant Professor – Sri Sri University, Cuttack
  • Academic Associate – IIM, Bangalore
  • Assistant Professor – SAM College of Management and Technology, Bhopal (M.P.)
  • Assistant Professor – Peoples University, Bhopal (M.P.)

EDUCATION

  • Ph.D. (Management) – NIT, Bhopal (M.P.) – 2016
  • NET (UGC) – 2012
  • MBA (Marketing) – 2006
  • BSc. (Electronics) – 2001

INDUSTRIALAFFILIATIONS

  • Brach Manager – Geojit Financial Services Ltd., Bhopal
  • Relationship Manager – Indiabulls Securities Ltd., Bhopal

TEACHING

Marketing Management
Marketing Research
Services Marketing
Brand Management

CONTACT

PUBLICATIONS

  • Agrawal, S.R. and Mittal, D. (2023), “Leisure time posts on WhatsApp status drive travel and tourism consumption”, Journal of Hospitality and Tourism Insights, Emerald Publications, (ABDC-C/Scopus) https://doi.org/10.1108/JHTI-12-2022-0587
  • Agrawal, S.R. and Mittal, D. (2022), “Optimizing Customer Engagement Content Strategy in Retail and E-tail: Available on Online Product Review Videos”, Journal of Retailing and Consumer Services, Elsevier Publications, 67, 102966, (ABDC-A/Scopus).
  • Mittal, D. and Agrawal, S.R. (2022), “Determining Banking Service Attributes from Online Reviews: Text Mining and Sentiment Analysis”, International Journal of Bank Marketing, Emerald Publications, 40(3), 558-577, (ABDC-A/Scopus).
  • Mittal, D. and Agrawal, S.R. (2022), “Disconnect to Connect to Different Age Group Customers”, Information Resources Management Journal, IGI Publishing, 35(1), 1-19, (ABDC-C/Scopus).
  • Agrawal, S.R. (2022), “Disclosure of Silent Branding during Covid-19 Pandemic: A Study of Sarsiwa Village in Chhattisgarh State of India”, International Journal of Rural Management, Sage Publications, 18(3), 394-409, (Scopus).
  • Agrawal, S.R. (2021), “Transparency in SERVQUAL Model to Deal with Information-enabled Customers”, International Journal of Electronic Customer Relationship Management, Inderscience Publishers, 13(2), 117-145, (ABDC-C/Scopus).
  • Agrawal, S.R. (2021), “Digital Pollution and its Impact on Family and Social Interactions”, Journal of Family Issues, Sage Publications, 42(11), 2648-2678, (Scopus/SCI/SSCI).
  • Agrawal, S.R. (2021), “Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis”, Journal of Relationship Marketing, Taylor & Francis Group, 20(4), 261-281, (ABDC-B/Scopus).
  • Agrawal, S.R. (2020), “Adoption of ICT-based Education System to Protect Environment and Improve Present Education System”, International Journal of Environment and Waste Management, Inderscience Publishers, 26(2), 168-189, (Scopus).
  • Agrawal, S.R. & Mittal, D. (2019), “Constructive Usage of WhatsApp in Education Sector for Strengthening Relations” International Journal of Educational Management, Emerald Publications, 33(5), 954-964, (ABDC-B/Scopus).
  • Agrawal, S.R. & Mittal, D. (2019), “Measuring CRM Effectiveness in Indian Stock Broking Services”, Journal of Global Information Management, IGI Publishing, 27(1), 144-164, (ABDC-A/SSCI, SCIE/Scopus).
  • Agrawal, S.R. & Mittal, D. (2019), “How Does Transparency Complement Customer Satisfaction and Loyalty in the Restaurant Business?’’, Global Business Review, Sage Publications, 20(6), 1423-1444, (ABDCC/Scopus).
  • Agrawal, S.R. & Mittal, D. (2017), “Need of an Online E-waste Market in India”, International Journal of Environment and Waste Management, Inderscience Publishers, 19(1), 21-41, (Scopus).
  • Mittal, D. & Agrawal, S.R. (2016), “Price Transparency Reflects Assurance and Reliability” Journal of Retailing and Consumer Services, Elsevier Publications, 31, 43-51, (ABDC-A/Scopus).
  • Kushwaha, G.S. & Agrawal, S.R. (2016), “The Impact of Mobile Marketing Initiatives on Customers’ Attitudes and Behavioural Outcomes”, Journal of Research in Interactive Marketing, Emerald Publications, 10(3), 150-176, (ABDC-B/Scopus).
  • Mittal, D. & Agrawal, S.R. (2016), “The Effects of Traditional Practices on Modern Banking System”, International Journal of Bank Marketing, Emerald Publications, 34(4), 476-500, (ABDC-A/Scopus).     
  • Kushwaha, G.S. & Agrawal, S.R. (2015), “An Indian Customer Surrounding 7Ps of Service Marketing”, Journal of Retailing and Consumer Services, Elsevier Publications, 22, 85-95, (ABDC-A/Scopus).
  • Kushwaha, G.S. & Agrawal, S.R. (2015), “Customer Management Practices – Multiple Case Studies on Stock Broking Services”, International Journal of Customer Relationship Marketing and Management, IGI-Global Publishing, 6(2), 1-14, (Scopus).
  • Kushwaha, G.S. & Agrawal, S.R. (2014), “Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services”, International Journal of Customer Relationship Marketing and Management, IGI-Global Publishing, 5(3), 32-48, (Scopus).
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