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Dr Shiv Ratan

Dr. Shiv Ratan Agrawal

Dr. Shiv Ratan Agarwal is an Associate Professor in the Marketing area at NTPC School of Business (NSB), Noida. Overall, he has around 12 years of teaching and 3 years of industry experience. Before joining NSB, he worked at ICFAI Business School, Hyderabad and IIM, Bangalore. He has obtained his Ph.D. in Management from Maulana Azad National Institute of Technology, Bhopal (MP) as a full-time research scholar. He qualified NET examination in Management from UGC. He teaches Marketing Management, Marketing Research, Services Marketing and Brand Management. His research interests are in services marketing, customer relationship management, text mining and sentiment analysis. He has several international publications published in ABDC, SSCI, SCI and Scopus indexed journals. Importantly, he has 6 research papers published in A-category journals as per ABDC journal list.

ACADEMIC AFFILIATIONS

  • Associate Professor – NTPC School of Business (NSB), Noida
  • Associate Professor – ICFAI Business School, Hyderabad
  • Assistant Professor – ICFAI Business School, Hyderabad
  • Assistant Professor – Sri Sri University, Cuttack
  • Academic Associate – IIM, Bangalore
  • Assistant Professor – SAM College of Management and Technology, Bhopal (M.P.)
  • Assistant Professor – Peoples University, Bhopal (M.P.)

EDUCATION

  • Ph.D. (Management) – NIT, Bhopal (M.P.) – 2016
  • NET (UGC) – 2012
  • MBA (Marketing) – 2006
  • BSc. (Electronics) – 2001

INDUSTRIALAFFILIATIONS

  • Brach Manager – Geojit Financial Services Ltd., Bhopal
  • Relationship Manager – Indiabulls Securities Ltd., Bhopal

TEACHING

Marketing Management
Marketing Research
Services Marketing
Brand Management

CONTACT

PUBLICATIONS

  • Agrawal, S.R. and Mittal, D. (2025), “Dealing with demarketing of branded products on social media platforms”, Marketing Intelligence & Planning, Emerald Publications, 44(1), 43-60, (ABDC-A/SSCI/Scopus).
  • Agrawal, S.R. and Mittal, D. (2025), “Optimizing Marketing Strategy: A Video Analysis Approach”, Marketing Intelligence & Planning, Emerald Publications, 43(1), 73-95, (ABDC-A/SSCI/Scopus).
  • Agrawal, R. and Mittal, D. (2024), “Cashier-free Checkout System: To Improve In-store Shopping Experience”, International Journal of Retail and Distribution Management,                 Emerald Publications, 52(5), 612-625, (ABDC-A/SSCI/Scopus).
  • Agrawal, S.R. and Mittal, D. (2024), “Leisure time Posts on WhatsApp Status Drive Travel and Tourism Consumption”, Journal of Hospitality and Tourism Insights, Emerald Publications, 7(1), 458-478, (ABDC- C/Scopus).
  • Agrawal, R. and Mittal, D. (2022), “Optimizing Customer Engagement Content Strategy in Retail and E-tail: Available on Online Product Review Videos”, Journal of Retailing and Consumer Services, Elsevier Publications, 67, 102966, (ABDC-A/Scopus).
  • Mittal, D. and Agrawal, S.R. (2022), “Determining Banking Service Attributes from Online Reviews: Text Mining and Sentiment Analysis”, International Journal of Bank Marketing, Emerald Publications, 40(3), 558-577, (ABDC-A/Scopus).
  • Mittal, D. and Agrawal, S.R. (2022), “Disconnect to Connect to Different Age Group Customers”, Information Resources Management Journal, IGI Publishing, 35(1), 1-19, (ABDC-C/Scopus).
  • Agrawal, R. (2022), “Disclosure of Silent Branding during Covid-19 Pandemic: A Study of Sarsiwa Village in Chhattisgarh State of India”, International Journal of Rural Management, Sage Publications, 18(3), 394-409, (Scopus).
  • Agrawal, S.R. (2021), “Transparency in SERVQUAL Model to Deal with Information-enabled Customers”, International Journal of Electronic Customer Relationship Management, Inderscience Publishers, 13(2), 117- 145, (ABDC-C/Scopus).
  • Agrawal, S.R. (2021), “Digital Pollution and its Impact on Family and Social Interactions”, Journal of Family Issues, Sage Publications, 42(11), 2648- 2678, (Scopus/SCI/SSCI).
  • Agrawal, R. (2021), “Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis”, Journal of Relationship Marketing, Taylor & Francis Group, 20(4), 261-281, (ABDC-B/Scopus).
  • Agrawal, S.R. (2020), “Adoption of ICT-based Education System to Protect Environment and Improve Present Education System”, International Journal of Environment and Waste Management, Inderscience Publishers, 26(2), 168-189, (Scopus).
  • Agrawal, R. & Mittal, D. (2019), “Constructive Usage of WhatsApp in Education Sector for Strengthening Relations” International Journal of Educational Management, Emerald Publications, 33(5), 954-964, (ABDC- B/Scopus).
  • Agrawal, S.R. & Mittal, D. (2019), “Measuring CRM Effectiveness in Indian Stock Broking Services”, Journal of Global Information Management, IGI Publishing, 27(1), 144-164, (ABDC-A/SSCI, SCIE/Scopus).
  • Agrawal, S.R. & Mittal, D. (2019), “How Does Transparency Complement Customer Satisfaction and Loyalty in the Restaurant Business?’’, Global Business Review, Sage Publications, 20(6), 1423-1444, (ABDC–C/Scopus).
  • Agrawal, S.R. & Mittal, D. (2017), “Need of an Online E-waste Market in India”, International Journal of Environment and Waste Management, Inderscience Publishers, 19(1), 21-41, (Scopus).
  • Mittal, D. & Agrawal, S.R. (2016), “Price Transparency Reflects Assurance and Reliability” Journal of Retailing and Consumer Services, Elsevier Publications, 31, 43-51, (ABDC-A/Scopus).
  • Kushwaha, G.S. & Agrawal, S.R. (2016), “The Impact of Mobile Marketing Initiatives on Customers’ Attitudes and Behavioural Outcomes”, Journal of Research in Interactive Marketing, Emerald Publications, 10(3), 150-176, (ABDC-B/Scopus).
  • Mittal, D. & Agrawal, S.R. (2016), “The Effects of Traditional Practices on Modern Banking System”, International Journal of Bank Marketing, Emerald Publications, 34(4), 476-500, (ABDC-A/Scopus).
  • Kushwaha, G.S. & Agrawal, S.R. (2015), “An Indian Customer Surrounding 7Ps of Service Marketing”, Journal of Retailing and Consumer Services, Elsevier Publications, 22, 85-95, (ABDC-A/Scopus).
  • Kushwaha, G.S. & Agrawal, S.R. (2015), “Customer Management Practices – Multiple Case Studies on Stock Broking Services”, International Journal of Customer Relationship Marketing and Management, IGI-Global Publishing, 6(2), 1-14, (Scopus).
  • Kushwaha, G.S. & Agrawal, S.R. (2014), “Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services”, International Journal of Customer Relationship Marketing and Management, IGI-Global Publishing, 5(3), 32-48, (Scopus).

PROFESSIONAL DEVELOPMENT

  • Honored with an invitation to deliver the keynote address at the two-day National Seminar on “Microfinance for Empowerment of Women and Reduction in Rural Out-Migration: Micro Evidence from Uttarakhand State,” hosted by Dr. P.D.B.H. Government P.G. College, Kotdwar, Uttarakhand, on 13–14 March 2026.
  • Delivered an in-person research session on “Qualitative Data Analysis Using Zero Coding Platform” for Faculty, Ph.D. scholars and MBA students at Birla Institute of Technology, Mesra (Ranchi), Noida Campus on September 10, 2025.
  • Conducted a two-day National online workshop on “Exploring Untapped Quantitative Methods: Analyzing Data from Social Media Platforms” organized by MTC Global, Bangalore on August 11-12, 2025.
  • Conducted a two-day National online workshop on “Qualitative Data Analysis using Zero Coding Platform” organized by MTC Global, Bangalore on June 23-24, 2025.
  • Conducted MDP on “Zero Coding Platform to Analyze Marketing-driven Data” at NTPC School of Business, Noida on December 18 – 19, 2024.
  • Conducted MDP on “Analyzing Qualitative Data using ATLAS.ti for Marketing Decisions” at NTPC School of Business, Noida on October 09 –10, 2024.
  • Conducted FDP on “Technical Analysis with reference to the Stock Market” at IBS, Hyderabad on August 24, 2021.

Conference/Workshop Attended

  • A paper titled “WhatsApp for business applications: A text mining approach” presented in International Conference on Reimaging Marketing with Technology at IIM Jammu, held on 10 – 11 February 2023.
  • A case study on “Video Banking” has been presented and awarded 2nd cash price in International Conference on Management Cases – 2023 organized by ICBM-SBE, Hyderabad.
  • A case titled “Emphasizing mere promotion and overlooking other P’s of marketing doesn’t lead to success: Learn from Ola Electric” published and achieved 2nd cash price in International Conference on Management Cases – 2022 organized by ICBM-SBE, Hyderabad.
  • Attended five days “Case Teaching Workshop” organized by IBS, Hyderabad, held from 26th – 30th April 2021.
  • Attended five days short-term training program on “Research Methodology and Applications of SPSS in Multidisciplinary Research”, organized by Department of Civil Engineering, Maulana Azad National Institute of Technology (MANIT), Bhopal, held from 4th – 8th Jan 2015.
  • Attended one-week staff development program on “Induction Training Program” organized by National Institute of Technical Teachers’ Training & Research (NITTTR), Bhopal, held from 15-20 June 2009 at Peoples College of Research & Technology, Bhopal.
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